NEW GROMMY - MONDRAKER

CHARGE YOUR IMAGINATION
The new Mondraker Grommy was a big challenge, as it was the first electric children's bike ever to be launched.
The challenge was to tell a story that reflected happy children, breaking down the taboo that an electric bike for a child can be counterproductive.
The campaign was inspired by Stranger Things, encouraging children to get out of their homes and discover the joy of riding a bike.