RETAIL MARKETING

ONE OF THE AREAS IN WHICH I EXCEL IN RETAIL MARKETING. DURING MY CAREER I HAVE WORKED ON THE IMPLEMENTATION OF GLOBAL RETAIL STORYTELLING PROGRAMS FOR DIFFERENT BRANDS AROUND DE WORLD, WITH THE OBJECTIVE TO ENSURE THE BRAND EXPERIENCE, TELL A STORY AROUND THE PRODUCTS THAT INSPIRES, AND ENSURE GOOD PRODUCT VISIBILITY HELPING THE CONVERSION PROCESS, WITH A FOCUS ON THE CUSTOMER EXPERIENCE: PRODUCT DISPLAY (POP / POV, DISPLAYS AND CORNERS) PRODUCT, MARKETING AND CULTURE (TRAINING AND MANUALS) AND EXPERIENCE (EVENTS AND DEMO TOURS).